Wednesday 9th May marked 500 days to go until the start of the UCI Road World Championships in Yorkshire. In September 2019, the world’s best cyclists will descend on the county once again for one of the pinnacle events in the international road cycling calendar. To celebrate the start of this countdown, Yorkshire 2019 has launched a new official logo and website.
The race organisers have worked closely with the Leeds studio of the global brand design agency Elmwood to create an exciting new look for the Championships. Centred around the iconic “Y” of Yorkshire, the logo is inspired by the anticipation of the approaching peloton and rush of wheels passing at speed. It also incorporates the colours of the world-famous UCI rainbow.
In addition, a new website at www.yorkshire2019.co.uk will give fans a chance to engage more closely with the Championships and keep up to date with all with the latest news and event information.
Yorkshire 2019 has brought on board Barnsley-based website developers Outfield Digital, who have previously worked on projects such as the 2014 Tour de France Grand Départ and Tour de Yorkshire. Outfield Digital and their design partner Persona Studio will be working with Yorkshire 2019 over the next 18 months to deliver a world-class website for the event.
The Championships will include a range of men’s and women’s races, across age groups from junior to elite, starting in different towns and cities throughout Yorkshire and each finishing in the main competition town of Harrogate.
The race start venues already announced include:
Harrogate will be the focal point for the Championships and host the finish of every race over the nine days of competition.
The Championships will run from 22-29 September 2019 and further details about the competition schedule and routes will be announced in September 2018.
Welcome to Yorkshire Chief Executive Sir Gary Verity said: “With the county having just hosted the biggest and best ever Tour de Yorkshire, the countdown is most definitely on now for the UCI Road World Championships and it’s exciting to launch such a bold, fresh and eye-catching logo.
“The website also looks slick, with an attractive design and simple navigation across all forms of devices. We look forward to welcoming visitors from all over the world and we’ll be uploading a lot of exciting content over the next few months before the full routes are unveiled at the next Championships in Innsbruck this September.”
Yorkshire 2019 CEO, Andy Hindley, commented: “It is fantastic to be working with two local companies to deliver these very important elements of Yorkshire 2019. We are absolutely focused on delivering the best-ever UCI Road World Championships next September and a key part of that is ensuring that Yorkshire businesses and residents play an integral role in the event. We have 500 days of hard work ahead of us but it’s a challenge we are really looking forward to.”
Potential partners are invited to contact Fraser Houlder, Head of Cycling Sales at The Sports Consultancy to find out how their brand can benefit from an association.