Zeus Events, the company driving forward the recently launched Women’s Tour of Scotland with cycling specialists, Sport For Television is delighted to announce the appointment of The Sports Consultancy’s rights marketing division.  The London based agency will work with Zeus Events to secure partners for both this summer’s inaugural event and future editions.

The Women’s Tour of Scotland was announced by the UCI only six months ago as a new and permanent fixture on the professional cycling calendar from 2019, which will see both elite and mass participation elements included as part of the event.

The Sports Consultancy will be advising on optimal partnership structure as it aims to supporters to this exciting new event.  The agency brings a wealth of experience in securing sponsors in the sport of cycling having brokered over 10 deals in 2019 to date. This includes September’s UCI Road World Championships in Yorkshire and also in the Scottish market. Director Marc Hope having played a pivotal role at Sports Management and Marketing – securing 50 national and global partners for the 2014 Commonwealth Games and more recently securing a range of partners for the European Athletics Indoor Championships Glasgow 2019, Team Scotland and Edinburgh’s Hogmanay.

Scotland is hosting the first integrated UCI World Championships in 2023 and there is a strong national appetite for The Women’s Tour of Scotland event to become a Women’s World Tour race from 2020, a game-changing event for national cycling on all fronts.

Commenting on the appointment Marc Hope, Director of Rights Marketing, The Sports Consultancy said:
“We are delighted to be representing this women’s tour event at a time when interest in supporting and building women’s sport is at an all-time high. Our strong network of contacts in the Scottish and broader UK sponsorship market will hopefully be of terrific value to the event along with our collective experience in the sport.”

Darren Clayton, Managing Director, Zeus Events added:
“Women’s cycling is growing fast and working alongside the sport’s key governing bodies, including Scottish Cycling, British Cycling and the Union Cycliste Internationale, over the next five years the event will become one of Scotland’s leading annual sporting events, showcasing the country across the world.

Scotland’s reputation as a destination for hosting international sporting events just keeps on growing and we’re confident that The Women’s Tour of Scotland will only help to strengthen and build on this. We want to raise awareness of female cycling on a global scale and there’s no better backdrop than the Scottish landscape to show off the sport at its best.  We are pleased to be working with The Sports Consultancy whose unrivaled experience will help us build a strong base of partners for the future.”

The inaugural Women’s Tour of Scotland will take place from 9 – 11 August and will be the first time an official rights holder has committed to organising a standalone professional women’s race before a men’s equivalent.