We guide brands through the sponsorship selection process to deliver the best option to deliver against the brand and business objectives.

We have become known for creating brand-owned events using our consulting expertise to design the commercial model and manage the procurement process to appoint the best delivery partner.

KEY CONTACT Alex Crimmens Senior Consultant, Consulting & Rights Marketing
Alex Crimmens Senior Consultant, Consulting & Rights Marketing alex@thesportsconsultancy.com

Alex began his career at Procter & Gamble, working on large brands such as Gillette, but the opportunity to work for ParalympicsGB during the London 2012 cycle pulled him into the sports sponsorship industry. He then went on to work for The Football League working as part of the team to deliver Sky Bet as the title sponsor, before recently moving to Baku, Azerbaijan to help deliver the commercial programme for the Inaugural European Games.

Alex now brings this brand and event experience to The Sports Consultancy to support rights holders maximise their value proposition and efficiently structure their sponsorship programmes.