We guide brands through the sponsorship selection process to deliver the best option to deliver against the brand and business objectives.

We have become known for creating brand-owned events using our consulting expertise to design the commercial model and manage the procurement process to appoint the best delivery partner.

KEY CONTACT Alison Moor Director, Brand Consultancy
Alison Moor Director, Brand Consultancy alison@thesportsconsultancy.com

Alison joined us after a successful career at Synergy Sponsorship and brings over 30 years’ experience in sponsorship consultancy and brand activation. On behalf of a broad range of brands, she has advised and negotiated sponsorships across both sport and entertainment, national and international – art, athletics, awards, charities, Commonwealth Games, festivals, football, mass participation, music, Olympics/Paralympics, rugby, sailing, shows, venues and even snow golf.

She leads the process from consultancy through to the activation planning and her track-record in award winning campaigns demonstrates her strategic and innovative approach to campaign planning.  She brings insight into the broader activation objectives that a brand requires to integrate a sponsorship to deliver maximum brand and business value.