Broadcast Strategy and Distribution

The Sports Consultancy boasts a strong portfolio of experience and proven success at all stages of the broadcast life cycle. We offer strategic, commercial and legal support in relation to broadcast projects (both production and distribution). At the highest level this involves working with clients to define the overarching strategic and commercial objectives which will then serve to drive their wider broadcast strategy. We also have extensive experience managing end-to-end tender processes for the procurement of broadcast production and distribution services, including the drafting and negotiation of all legal documentation.


  • Current broadcast performance analysis
  • Broadcast strategy definition
  • Go-to-market and tender process management
  • Complementary legal services and negotiation
KEY CONTACT Alex Crimmens Senior Consultant, Consulting & Rights Marketing
Alex Crimmens Senior Consultant, Consulting & Rights Marketing

Alex began his career at Procter & Gamble, working on large brands such as Gillette, but the opportunity to work for ParalympicsGB during the London 2012 cycle pulled him into the sports sponsorship industry. He then went on to work for The Football League working as part of the team to deliver Sky Bet as the title sponsor, before recently moving to Baku, Azerbaijan to help deliver the commercial programme for the Inaugural European Games.

Alex now brings this brand and event experience to The Sports Consultancy to support rights holders maximise their value proposition and efficiently structure their sponsorship programmes.