The Sports Consultancy’s wholly-owned regulated law firm, The Sports Consultancy Legal, allows us to offer clients a uniquely flexible legal service offering. Our team comprises some of the country’s top sports lawyers with backgrounds from leading global law firms and in-house teams.

Our lawyers are fully integrated across our wider business, allowing them to combine technical excellence with unrivalled commercial and strategic know-how and expertise in the sports industry across a number of areas, including:

• Event bidding and hosting
• Sponsorship, endorsement and commercial partnerships
• Media rights
• Governance, investigations and inquiries
• Regulatory
• Due diligence
• Procurement (public and private)
• Brand protection and intellectual property

Our unique structure and approach enables us to offer clients cost-effective legal services tailored to their needs. We offer:

• Packaged services with one or more of The Sports Consultancy’s other teams
• Secondment / retainer arrangements
• Ad hoc legal support

Due Diligence

The principles of trust, good governance and accountability are the most important issues in sport today. Due diligence helps answer the crucial questions; how much do you know about the people and businesses you are working with and do you know the extent of the risks you are taking?

The Sports Consultancy are licensed agents of Dow Jones Sports Intelligence (DJSI), who provide a due diligence offering designed specifically for the sports industry. This service provides comprehensive counterparty due diligence covering any sport business transaction.

Each report draws on the research capabilities of over 900 public and proprietary databases and 32,000 sources from 200 countries. This captures up to 50% more content than standard desktop research and analysts are fluent in 60 languages. To date, reports have been commissioned for international federations, agencies, clubs and cities around the world to influence their crucial business decisions.

The Sports Consultancy are able to offer consultancy packages around each report to first help clients identify their key questions and required research areas for due diligence and then provide recommendations and mitigation solutions based on the report outcomes.

Due Diligence Business Areas

Why is Due Diligence so important?

Head of Dow Jones Sports Intelligence Simon Greenberg explains how the global sports industry is rising to meet the challenge of good governance using due diligence, and why DJSI is so relevant in the process.

Case Studies

1. Scrutiny on prospective club owners

2. Evaluation of prospective host cities

3. Evaluation on third parties

4. Organisational good governance processes

5. Global sports agents protect their clients with due diligence of prospective partners

6. Sponsors conduct brand partner audits of entire sports


KEY CONTACT Ashley Blake General Counsel, The Sports Consultancy & Partner, The Sports Consultancy Legal
Ashley Blake General Counsel, The Sports Consultancy & Partner, The Sports Consultancy Legal

Ashley is a highly experienced sports and media lawyer and board and executive committee member of the British Association of Sport and Law (BASL). He assists The Sports Consultancy’s clients in relation to commercial legal, governance and strategic matters across a number of projects, including event bidding, venue procurement, sponsorship, the production and exploitation of media rights, investigations and regulatory issues. Ashley has previously worked in the sports group at international law firm Bird & Bird as well as within the in-house legal teams of global media and entertainment organisations Modern Times Group (owner of Viasat Broadcasting and Bet24), the Financial Times and HMV Group. Ashley is also a keen water polo player and can be found in his spare time treading water in swimming pools around the country.