We use our insight-led consultancy and unrivalled experience in successfully procuring sponsors for a range of national and international governing bodies, major events, teams and venues

Our Rights Marketing Consulting team collaborates with Rights Holders to develop a well-articulated, commercial proposition to increase revenue streams and secure active marketing partners. The consultancy process results in high quality sales collateral to support our Rights Marketing’s insight-led approach.

KEY CONTACT Fraser Houlder Associate Director, Rights Marketing
Fraser Houlder Associate Director, Rights Marketing fraser@thesportsconsultancy.com

Following nearly 20 years in the sports industry Fraser joined The Sports Consultancy in February 2018. Fraser’s focus is working with The Sports Consultancy’s cycling clients, with a particular focus on the UCI World Road Championships which is being held in Yorkshire in 2019.

Fraser joined from Female Sports Group, a consultancy he jointly founded in 2014 and which is dedicated to female and mixed gender sport. During his time there, he has transformed parkrun’s commercial proposition, and this has seen a presenting partner (Vitality), two official partners (Exodus and Leeds Building Society) and several other sponsors (Vhi, Co-op and Healthspan) secured. Whilst there Fraser also worked with Table Tennis England, England Netball, Badminton England, World Cycling Revival and Herne Hill Velodrome to secure commercial partners.

Fraser was previously General Manager of BDS Sponsorship, a business that he was part of for 18 years with six of those at the helm.  During his time at BDS he worked with a wide range of rights holders to commercialise their sponsorship assets.

As well as being a keen cyclist Fraser loves all sports and regularly runs, plays football and represents Kings at rugby – where he is also both a coach and chairman in the mini rugby section.