Successfully bidding to bring a major event to a country or city is a complex, multi-dimensional endeavour.

We provide turn-key solutions that support bidders to engage public and private sector stakeholders, develop innovative visions, design robust operational solutions, negotiate optimum terms and guarantees and engage the public to “back the bid”.

Our core areas include:

  • Vision and legacy definition
  • Bid committee organisation design
  • Bid book development and design
  • Operational budget development
  • Host contract negotiation
  • Developing and securing public/private sector guarantees
  • Evaluation visit design and delivery
  • Marketing and PR delivery
KEY CONTACT Siân Jenkins Associate Director, Consulting
Siân Jenkins Associate Director, Consulting sian@thesportsconsultancy.com

Siân is a management consultant with over ten years’ experience in the consulting and sports industries. At The Sports Consultancy, Sian works with both host cities and rights holder to secure innovative and successful hosting partnerships.

Siân has recently worked with rights holders including World Rugby (Rugby World Cup), Interkultur (World Choir Games and European Choir Games), Red Bull (Cliff Diving and Ice Cross), IAAF (World Indoors) and FIBA (FIBA Basketball World Cup) to secure new hosts. On the other side of the rights holder relationship, Siân enjoys working with cities and event agencies to produce exciting and creative bids and bid narratives. Recent examples working with on successful bids for the World Choir Games (Flanders, Belgium) and Rugby League World Cup 2021 (England).

Prior to joining The Sports Consultancy in 2013, Siân worked at Deloitte in their Operations Consultancy practice, consulting both private and public sector clients on all aspects for the project lifecycle from strategy to delivery. Siân also spent two years working at the London Organising Committee for the Olympic and Paralympic Games (LOCOG), where she helped create and deliver a readiness an testing programme involving a range of exercises across all venues.