Successfully bidding to bring a major event to a country or city is a complex, multi-dimensional endeavour.

We provide turn-key solutions that support bidders to engage public and private sector stakeholders, develop innovative visions, design robust operational solutions, negotiate optimum terms and guarantees and engage the public to “back the bid”.

Our core areas include:

  • Vision and legacy definition
  • Bid committee organisation design
  • Bid book development and design
  • Operational budget development
  • Host contract negotiation
  • Developing and securing public/private sector guarantees
  • Evaluation visit design and delivery
  • Marketing and PR delivery
KEY CONTACT Siân Jenkins Senior Consultant, Consulting
Siân Jenkins Senior Consultant, Consulting

Siân is one of our Senior Consultants in the Consulting team and manages projects across the breadth of our capability.

Siân’s focus areas are city and event strategy, bid management, host procurement process management and economic/ social impact studies. Recent projects include England’s bid for the Rugby League World Cup 2021, Spain’s bid for The Ryder Cup 2022 and working with VisitFlanders to set up a specialist event agency – EventFlanders. Siân also works with a number of our rights holder clients including World Rugby (Rugby World Cup 2023 host procurement process), IAAF (World Indoors host procurement documentation) and EPCR (turn key host procurement management for EPCR Finals in 2018, 2019 and 2020). Recent economic impact studies include London 2017 (IAAF and IPC) and EPCR Finals 2017.

Siân’s background is in both sport and management consultancy. Prior to joining The Sports Consultancy in 2013, Siân worked at Deloitte in their Operations Consultancy practice, consulting both private and public sector clients on all aspects for the project lifecycle from strategy to delivery. Siân also spent two years working at the London Organising Committee for the Olympic and Paralympic Games (LOCOG), where she helped create and deliver a readiness an testing programme involving a range of exercises across all venues.

Outside of work, Siân enjoys skiing, running and watching rugby (especially when Wales win).