We are proud to work with the world’s most exciting events and with the most forward-thinking federations and rights holders.

We help them become more commercially successful, maximising the value of their rights, creating new assets and revenue streams and finding efficiencies in their operations.

Our core areas include:

  • Event optimisation
  • New event and asset creation
  • Host city procurement process design
  • Host city procurement management
  • Business partner and promoter procurement
  • Broadcast optimisation
  • Event economic impact
KEY CONTACT Matthew Wilson Director, Consulting
Matthew Wilson Director, Consulting matt@thesportsconsultancy.com

Matt leads the Consulting team at The Sports Consultancy. He works with rights holders, cities and brands to optimise their events, commercial assets and hosting relationships. His recent client projects include The Ryder Cup, Rugby World Cup, FIBA World Cup, FEI World Equestrian Games, Formula E, IAAF, Rugby League World Cup, Volvo Ocean Race, European Professional Club Rugby Finals, Gotëborg & Co, VisitFlanders and Isle of Man TT.

Prior to joining The Sports Consultancy, Matt spent 11 years with Deloitte, where he delivered transformation projects for some of their largest clients across Europe, North America and the Middle East. Matt also spent 2 years with LOCOG, the organising committee for London 2012, where he took a lead role in designing and delivering the operational readiness integration programme.