We work with city, regional and national governments around the world to help them develop and execute their long-term sport and major event strategies.

From developing strategic objectives to designing integrated event calendars and supporting cities in their bids to secure major events, we partner from inception through to delivery.

Our core services include:

  • Host city event and sports tourism strategy
  • Event procurement and negotiation
  • Calendar planning and development
  • Event feasibility and evaluation
  • Event income and expenditure planning
  • Local Organising Committee organisational planning
KEY CONTACT Kirsten Sibbit-Johnston Associate Director, Consulting
Kirsten Sibbit-Johnston Associate Director, Consulting kirsten@thesportsconsultancy.com

Kirsten has over 12 years’ experience in legal, consulting, major events and sport. At The Sports Consultancy, Kirsten works with host cities and rights holder clients to design practical, implementable and measurable business strategy and to secure innovative and successful hosting partnerships. She has a focus on major events and working to design event strategy, build event calendars and measure economic and social impact. Her recent and current clients include World Athletics, Rugby League World Cup, the FIA, The FA, UK Sport, EventFlanders, Homeless World Cup and the International Tennis Federation. She has a keen interest in women’s sport and the rise of fan and commercial engagement and investment in football and rugby in particular.

Kirsten recently spent five years in New Zealand where she led the Major Events Feasibility team at Auckland Tourism Events and Economic Development developing and implementing events strategy. She also worked as a Management Consultant at PwC advising public and private sector clients on operational effectiveness, strategy, operating model and organisation design. Her sports and events sector clients included New Zealand Major Events, the New Zealand Olympic Committee and Sport New Zealand.

Kirsten is legally qualified, training at Magic Circle firm Freshfields Bruckhaus Deringer before being seconded to the London Organising Committee of the Olympic Games and Paralympic Games.

She is an avid sports fan closely following Liverpool FC, Liverpool WFC and Scotland rugby. She is also a non-executive Director on the Board of British Curling.