We work with world cities to help them develop and execute their long-term sport and major event strategies.

From developing strategic objectives to designing integrated event calendars and supporting cities in their bids to secure major events, we partner from inception through to delivery.

Our core areas include:

  • Host city marketing
  • Host city event strategy
  • Event procurement and negotiation
  • Calendar planning and development
  • Feasibility and evaluation

Major events:

  • Feasibility assessment
  • Income and expenditure planning
  • Economic impact assessment
  • Winnability assessment
  • Bid support
KEY CONTACT Kirsten Sibbit-Johnston Associate Director, Consulting
Kirsten Sibbit-Johnston Associate Director, Consulting kirsten@thesportsconsultancy.com

Kirsten has recently returned to The Sports Consultancy as a Senior Consultant following five years in Auckland, New Zealand. Kirsten works across the Consulting practice with a particular focus on host city consulting, city and event strategy and rights holder strategies. Her recent and current clients include the FIA, The FA, EventFlanders, UK Sport, European Professional Club Rugby and the International Tennis Federation. She has a keen interest in women’s sport and the rise of fan and commercial engagement and investment in football and rugby in particular.

While in New Zealand, Kirsten led the Major Events Feasibility team at Auckland Tourism Events and Economic Development developing and implementing events strategy. She also spent 18 months in the Management Consulting team at PwC advising public and private sector clients on operational effectiveness, strategy, operating model and organisation design. Her sports and events sector clients included New Zealand Major Events, the New Zealand Olympic Committee and Sport New Zealand.

Kirsten is legally qualified, training at Magic Circle firm Freshfields Bruckhaus Deringer before being seconded to the London Organising Committee of the Olympic Games and Paralympic Games.

She is an avid sports fan closely following Liverpool FC, Liverpool WFC and Scotland rugby.