We work with world cities to help them develop and execute their long-term sport and major event strategies.

From developing strategic objectives to designing integrated event calendars and supporting cities in their bids to secure major events, we partner from inception through to delivery.

Our core areas include:

  • Host city marketing
  • Host city event strategy
  • Event procurement and negotiation
  • Calendar planning and development
  • Feasibility and evaluation

Major events:

  • Feasibility assessment
  • Income and expenditure planning
  • Economic impact assessment
  • Winnability assessment
  • Bid support
KEY CONTACT Sean Parry Senior Consultant, Consulting
Sean Parry Senior Consultant, Consulting sean@thesportsconsultancy.com

Sean came to The Sports Consultancy from Deloitte Consulting’s Operational Excellence team, during which time he consulted to a large variety of clients including the BBC, Goldman Sachs, Shell, Deutsche Bank and Credit Suisse. During this time he gained a broad understanding of a number of complex businesses and functions.

Since joining The Sports Consultancy in 2012, Sean has worked with a number of the world’s leading rights holders and host cities. He has led projects across the major events lifecycle from strategy development and new asset creation through to effective commercialisation and implementation of major events. 

Recent clients include Velon, The ICC, UCI, British Cycling, London and Partners, the BIE, Falcon and Associates, Volvo Ocean Race, Formula E and World Rugby.